the need:

Need Photo 1In a Pew Study, 89% of online solicitations to children took place in chat environments or by instant messaging. One in five kids who visit chat rooms have been approached by internet predators.

Need Photo 2The Urban Institute reports 17% of students reported being victims of cyber bullying. According to the American Association of Suicidology, suicide rates among 10 - 14 year olds has increased 50% over the last three decades, and the Yale School of Medicine reviewed research from 13 countries and concluded there is a direct link between bullying and suicide.

In 2016, there were 446,863 entries for missing children underNeed Photo 3 the age of 18 into the FBI's National Crime Information Center. They were taken by family and non-family members, or were victims of the most serious crimes, known as "stereotypical kidnappings."

Need Photo 4Over the past 20 years, school violence has shown no detectable decrease. According to the National Center for Education Statistics (NCES), there are 98,817 public schools. Of these, 86% reported "incidents" taking place, 71% classified as violent.

Following the Columbine tragedy, the U.S. Department of Education and Secret Service partnered to create the Safe Schools Initiative,Need Photo 5 to educate school personnel and parents on targeted school violence. However, that message has never been delivered to student populations, where problems first surface. The purpose of the "All Kids Count" School Violence Prevention film is to address that critical need.

number of people impacted/the goal:

AKC's "primary" target audience is ages 9-15 and parents/guardians. However, focus group studies confirm all ages relate to the films and gain valuable knowledge. According to the 2010 U.S. Census Report, there are 29,154,996 people between the ages of 9-15 inclusive. Over the next five-year period, an additional 20,319,197 children will reach age nine, totaling 49,474,193. By adding one parent/guardian viewing the films per child, the number of people impacted totals 100,000,000.

sample acknowledgements:

Our opinion of the curriculum concurs with many, that AKC can have a great impact on society and meet its stated goal of, 'helping to save lives and prevent human tragedy.'
- American Association of School Administrators

"We congratulate all of those involved for successfully producing an effective and proactive program."
- National Sheriffs' Association

"It is our opinion that All Kids Count is of great national importance, and in a proactive manner supports child-safety and the prevention of school violence."
- National Education Association/Health Information Network

"Please accept our thanks for your initiative and your compassion in endeavoring to help children and families develop awareness and safe habits at this time of increasing depersonalization in our society."
- National School Boards Association

"We appreciate this opportunity to work with AKC as part of this Office's commitment to Project Safe Childhood."
- United States Department of Justice

"On behalf of the President, I want to thank you for your commitment to this cause. It is a reminder to us all that we have a shared and sacred responsibility to protect our children."
- Valerie B. Jarrett, Former Senior Advisor to President Barack Obama

When a parent sits down with their child for the purpose of educating them on matters that will protect their safety and well being, it's a significant moment in the parent-child relationship and "All Kids Count" champions that bond.